Yasmine Advisory

Geneva-based advisory firm supporting businesses, founders and institutions across strategic, operational and positioning challenges.

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The Firm

Geneva

A Swiss advisory firm with a regional footprint and a focus on results

Yasmine Advisory is a Geneva-based advisory firm supporting businesses, founders and institutions across performance improvement, growth strategy, business positioning and corporate transformation.

We bring together strategic thinking, financial understanding and hands-on execution. Our work spans selected sectors, including hospitality and food and beverage, while remaining anchored in broader performance, growth and transformation challenges.

Our services

Performance & Value Creation

Improving performance by translating analysis into clear priorities and practical actions for sustainable improvement.

Growth & Expansion Strategy

Guiding decisions on where and how to grow, with the right strategic choices and execution roadmap.

Business Positioning & Brand Development

Connecting brand, offer and value proposition into a coherent and credible market presence.

Corporate Transformation & Restructuring

Helping organizations restore resilience and define a structured path forward through periods of change.

Clients

Who we work with

We work with businesses, founders and institutions navigating strategic, operational or transformational challenges. Our engagements are shaped by the nature of the mandate, not its size.

Small and mid-sized enterprises

Owner-led and entrepreneur-driven businesses navigating growth, performance improvement or strategic repositioning.

Private investors and family offices

Long-horizon capital seeking structured advice on portfolio companies, strategic assets, business transitions and value optimisation opportunities.

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Organisations in transition

Businesses undergoing operational or structural change, leadership transitions or strategic redirection under significant pressure.

How we work

Our Principles

Excellence

We hold ourselves to high standards in every engagement. The quality of our work reflects the quality of the firm.

Savoir-faire

Our value comes from experience, judgment and the ability to navigate complexity with confidence and precision.

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Performance

We measure our contribution by the results we help generate and the tangible impact we create. Our focus is on turning strategic intent into measurable progress.

Discipline

Good advisory requires rigour, structure and consistency. We apply these principles to every piece of work we take on.

Leadership

The people behind Yasmine

Yasmine is led by senior practitioners with direct operating experience across advisory, strategy and execution.

Tarek ALMUHANNA - Founder & Managing Partner. Background in strategic advisory, business transformation and performance improvement across Switzerland and the broader European market.

Apolline Arth - Business Development & Strategy. Background in business positioning, brand strategy and go-to-market execution. Focused on helping businesses define and communicate their value clearly.

Start the conversation

Tell us about your priorities.

Get in touch to discuss how Yasmine can support your next stage of growth, performance or transformation.

Request a meeting Explore our services